How Product Placement Can Grow Your C-Store Business

Product placement strategy in a convenience store setting usually involves ways to optimize physical space within the store. Like the example above, this may include placing certain items toward the back of the store to encourage more shopping. Another popular product placement technique involves placing the items customers usually forget (chapstick, batteries, aspirin, etc.) close to the cashier’s station.

However, there is more to product placement than where items are shelved in the store itself.

Convenience store owners can, and should, take advantage of additional product placement opportunities outside the store. Displaying products via social media accounts can draw more customers to a local store. Further, an active social media presence may result in greater exposure for the store itself, and media professionals may reach out to c-store owners who advertise regularly through social media.

Additionally, convenience store marketing techniques can be beneficial when it comes to showcasing certain products.

Contacting local media outlets, preparing press kits, and connecting with influencers in the specific product’s industry can help a product that usually sells only a few units suddenly sell hundreds or thousands. When audiences see someone they respect using a specific product, they’re far more likely to trust the brand and try it out for themselves.

By exploring modern product placement strategies and incorporating them into a c-store’s marketing plan, owners and marketers alike can increase sales and attract more customers.